Some History

Fétiche Armada started 3 years ago, when Ghislain and Benoit decided one night that Montreal needed more fetish/leather parties. They created Fétiche Armada as a promoter of events for the city. After many great evenings in town (still going on every two months) they realised that the fetish/leather gear offering in the city was not at the level they wanted. They felt there was a lack of evolution and choice in the local offering. That day Fétiche Armada , the store, was born.

Being the first official Mister B Amsterdam Shop in North America, Fétiche Armada partners with the best fetish houses in the World, such as Mister B, E7-Gear, OxBalls, 665 Leather, and our own private label… One Man Armada.

Our Social Mission

Fétiche Armada strongly believes in combining a healthy corporate culture with social involvement. That is why we recently launched the French version of BDSM safer practice and why we do bi-monthly fundraisers (BlacKKocktail events) to benefit AIDS awareness groups as well as our leather and rubber title holders.

We believe that no matter what your experience or your kink, respect is paramount. Whether you are a newbie or a long time experienced kinkster, you will be taken as you are and we will teach and learn from you.


Meet the team


Ghislain Rousseau
Co-Founder Fétiche Armada

M. Cuir Montreal 2010
Member of IML class #32
M. Uniforme Montreal 2008
Purchasing / Marketing director
Benoit Deschesnes
Co-Founder Fétiche Armada

M. Uniforme Montréal 2005
Manager, leather workshop
Boot lover

Sébastien Goulet
Kinky Web Developer
Online services manager
Loves leather and leathermen
Danny Godbout
M. Cuir Montreal 2011
Member of IML class #33

Kink Consultant
Rope expert

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